Success Stories
North American Editorial Stylist of the Year
MATTHEW MORRIS
Founder and Owner, Matthew Morris Salon, Denver
Matthew Morris has been hooked on Aveda since first smelling Humectant Pomade, and decided right away that he wanted to attend the Aveda Marquis Institute. Since graduating, Matthew has made it his mission to continue evolving in his career. He has worked alongside Aveda founder Horst Rechelbacher on stage, opened his own salon in Denver, Colo. and in 2005, Matthew won the North American Hairstyling Award for Editorial Stylist of the Year. What’s next for Matthew? “Greening my salon—from top to bottom.”
Artistic Director
JON REYMAN
Artistic Director, Aveda Academy, New York
As Artistic Director for Aveda’s newest advanced educational facility in New York, Jon Reyman works on a daily basis to educate hairdressers to be the best and to set trends that translate worldwide. Jon has traveled the globe with Aveda. He was drawn to the industry by the fact that he gets to make people feel good—while also making a lot of money. He enjoys living in New York because it helps him in his quest to consume as little as the Earth’s resources as possible. Jon’s advice to the newcomer is that this industry requires perseverance, intelligence and everything we have...but in the end it’s all worth it. Spoken like a true hairdresser, Jon’s favorite hairstyle is “...the last one I cut...!”
Platform Artist and Editorial Stylist
DANIEL HOLZBERGER
Creative Director, Van Michael, Atlanta
Daniel attended the Aveda Fredric’s Institute in Cincinnati. Since graduation, he has worn a number of hats including: stylist, editorial photo shoot artist, and most recently, multiple North American Hairdressing Award nominee. Established as a successful platform and editorial stylist, Daniel still works behind the chair as creative director for the internationally known Van Michael Salon in Atlanta. It is here that he works hard to create the right style for each individual, while inspiring his team to constantly evolve both themselves and their work.
Global Color Master
NATALIE GURLEY
Director of Education, Van Michael, Atlanta
“Love your clients” is Natalie’s mantra. Whether behind the chair making someone’s day, or in front of a team educating them in color technique and application, Natalie makes it her mission to spread love wherever she goes. Natalie attended the original Aveda Institute in Minneapolis before deciding to specialize in hair color. Since then, she has learned the trade in-depth and currently runs a color training program for aspiring colorists. Natalie’s career highlights include presenting her “Decomposition” Collection on stage at Aveda’s London Master Jam and seeing her colorists be successful in their own right. She tries to focus on doing small things every day that make a big difference in our environment.
Student Hairdresser of the Year
MANDY WOOTEN
Stylist-in-training, Van Michael, Atlanta
Mandy is a recent graduate from the Aveda Fredric’s Institute in Cincinnati, but is already making headlines. In 2007, she was nominated in the category of Student Hairdresser of the Year at the North American Hairdressing Awards. When she’s not creating award-winning hair, Mandy can be found in the salon training to become a full-time stylist. Mandy loves that the industry encourages creativity and individuality. She is constantly asking her peers to push her to become the best she can.
Pioneer Of The Beauty Industry
DAVID WAGNER
Founder and Owner of Juut Salons
David Wagner is a pioneer in our industry—beginning with his days at the very first Aveda Institute in Minneapolis in 1977. Since then, David has gone on to create the immensely successful line of ‘Juut’ Salons, but, more importantly, to inspire his more than 400 employees in the pursuit of transforming the world with beauty. Reminding us all that as hairdressers, we are in the enviable position of being able to “...give our guests pleasure in a world that is short on the opportunity of receiving heart-centered service,” David sees every guest as a celebrity. He is passionate about preserving our environment, but David also strives to remind us all of the importance of the preservation of human nature.
Rising Star
SHAUN BOHNET
Trainee Stylist, Level 2 Salon, Tampa
Shaun grew up around hairdressers so has always known that he wanted to be one. Deciding where to learn the techniques of the industry wasn’t that hard either. “Everyone knows that Aveda Institutes are the best,” says Shaun. While still in school, Shaun was chosen to help backstage at Aveda’s Offspring Miami Jam show where he assisted hairdressing master Ruth Roche. A graduate of the St. Petersburg Masters Program, Shaun is continuing to do great hair in the salon world.
Full Potential Award Winner
JOSH RODRIGUEZ
Masters Program, Aveda Institute St. Petersburg
Josh Rodriguez has always known that he wanted to be a hairdresser. He visited a number of schools before he finally walked through the door at Aveda and realized that “nothing else compared.” Josh is on to a great start in his career. He, along with two other team members from the Aveda Institute St. Petersburg, won the first ever Edwin Neill Full Potential Award—a competition among students across the nation to create an overall beauty look using cut, color and makeup. Josh is excited to be part of an industry that transforms people beyond their physical appearance. As a graduate of the Masters Program, he looks forward to doing more great things with Aveda.
America’s Next Top Model Star
JANET MILLS
Freelance Makeup Artist, Model
After graduating from the esthiology program at the Aveda Institute St. Petersburg, Janet enjoyed a stint as one of the final ten on the hit show “America’s Next Top Model.” Even after being a part of the global world of high-fashion, it is the quiet, calming atmosphere of esthiology that keeps Janet passionate about her career in skincare. Janet’s time in the spotlight gave her the knowledge and confidence she needed to realize that she had a place in the industry; but Janet, who takes advanced education classes wherever she can to further her knowledge, credits Aveda with teaching her how important her role is within that industry, and how easy it can be to achieve your goals with quality education and true passion.
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