AVEDA CULTURE

Our Mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Why Aveda

Beliefs

We believe in treating ourselves, each other, and the planet with care and respect. We believe social responsibility is our responsibility. We believe ecological and profit goals are mutually achievable. We believe our authenticity and experience are our points of difference. We believe in inspiring and educating people to integrate wellness and beauty in their lives. We believe in the power of oneness: from our global image to a focused network. We believe learning never ends. We believe in encouraging innovation and empowered decision-making. We believe our actions, products and services should always embody excellence. We believe personal and organizational balance is the key to sustainable success. We believe true leadership is delivered with passion and by example.

Aveda Network

Aveda is a worldwide network of nearly 8,000 salons, spas, institutes and stores that feature products made with pure flower and plant essences. Some of our graduates go on to be part of creative teams that travel the world inspiring other beauty industry professionals, while others make an impact in their own communities. With the Aveda name behind you, you can design your future! Let Aveda lead the way to opportunities both within and outside the Aveda global network.

Ingredients

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

Act Responsibly

We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. We also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom-line.

How to Get Involved at Aveda Institute of Des Moines