Erin Steinhart knew she wanted to do hair since she was a little girl… and at age 27 she finally decided to follow her passion. Like many of us who have passions that do not require a college degree, Erin was turned away from hers because of what society deems as the “right” way to…

The weather is getting warmer and you know what that means…bright days and brighter hair! With summer vacays, beach days and road trips ahead, there couldn’t be a more perfect time to take a walk on the lighter side. But how do you choose your blonde? With all the different shades, methods and products on…

Coming up with a thoughtful gift for a favorite mom can feel like an impossible task. There’s never a one-size-fits all gift for mothers, and this is a demographic notorious for taking care of everyone else first and putting themselves way down on their priorities list. (The phrase “You don’t have to get me anything!”…

As an Aveda Institute, Aveda Institute Des Moines is proud to keep sustainability at the very heart of our culture and business practices. April is Earth Month, and has always been special to us. It’s when we join together as a team to celebrate and strengthen our commitment to keeping it green locally, while spreading…

When it comes to hair woes, it’s often tricky to know the source of the problem. Luckily, there is a product for every hair need—but how can you tell which one is right for your hair? Listen up, because we have the deets on choosing the right product for your hair—and you’ll be on your…

Have you hopped on Instagram lately? Bright, freshly colored hair transformations are everywhere. Whether this need for reinvention has been brought on by quarantine boredom or the changing of seasons, everyone deserves a “new hair, new me” moment—and at Aveda Institute Des Moines, we’re on board with that. As tempting as brand-new color may be,…

People toss around words like “revolutionary” and “breakthrough” all the time, so much so that these words tend to lose their meaning. (Seriously, pumpkin spice cold brew might be cool—but revolutionary?) With that said, we are gaga over Aveda’s newest hair repair line, Botanical Repair, and can say with confidence that this collection is –…

For most people, “back to school” this year is looking…well, pretty different. But the one thing that has NOT changed about the 2020 school year is that, no matter what, you’ll be busy. Whether you’re going back to school or your kiddos are, you’ll want some low-maintenance, time-saving hair hacks to keep you looking polished…

With everything going on right now, being kind and expressing love for one another has never been more important. But before you dive into all the ways to show your love to all the meaningful people in your life, we want to encourage you to show someone else they’re super special. Someone you may have…

That question still causes anxiety within the industry today. When you’re first starting out with life after cosmetology school, your books and your sales are going to be a little stalled. It takes time before the tires really start to spin. It’s true for all stylists even the most successful ones.  You can’t just walk…