Category: Uncategorized

January 26, 2022

Business and Art

From being students at the Aveda Institute Des Moines, to becoming integral parts of Serenity Couture Salons, to winning countless awards, to now being featured by Aveda Corp;  Sam Watson and Matthew Rouse are the culmination of hard work, dedication, clarity, and creativity. Check out’s blog post on how these two former Aveda Institute…

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April 15, 2021

Fun, Fashion-Forward Ways To Love The Earth

As an Aveda Institute, Aveda Institute Des Moines is proud to keep sustainability at the very heart of our culture and business practices. April is Earth Month, and has always been special to us. It’s when we join together as a team to celebrate and strengthen our commitment to keeping it green locally, while spreading…

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January 23, 2020

I just graduated cosmetology school. How long until I start making money?

"The point is, I stuck it out. I was close to quitting. But I didn’t and it paid off in the end."

That question still causes anxiety within the industry today.  When you’re first starting out, your books and your sales are going to be a little stalled. It takes time before the tires really start to spin. It’s true for all stylists even the most successful ones.  You can’t just walk out of school with a…

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October 9, 2018

Kansas City Fashion Week – Let’s Do This

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Students Style Hair and Makeup for Multiple Designers

We are feeling excited after a recent weekend spent in Kansas City! A team of our students styled hair & makeup for Kansas City Fashion Week’s Friday night @rachelpollakdesigns & @amelisblaser shows, then got to experience the Saturday night shows & sit front row ?! We keep receiving feedback that this group was fantastic and…

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May 9, 2018

Celebrate In Style

Aveda Institute Hosts the 2018 Des Moines Trashion Show

? Wow. Both staff and students here are feeling overwhelmingly inspired and grateful after hosting the 2018 Des Moines Trashion Show (or catwalk for ? water as it’s also known ?) on Sunday, May 6th. We had an amazing turnout to raise funds and awareness for a fundamental human need, Clean Water. The Aveda Institute Des…

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6905 Mills Civic PKWY #120
West Des Moines, IA 50266


Monday: 8:30 am – 7 pm
Tuesday: 8:30 am – 7 pm
Wednesday: 8:30 am – 8 pm
Thursday: 8:30 am – 8 pm
Friday: 8:30 am – 7 pm
Saturday: 8:30 am – 7 pm
Sunday: Closed