Category: Latest News

Why Do You Need To Know Your Undertone? Knowing your skin’s undertone is the best way to determine whether a hair color will be flattering or not, what type of makeup will look best, and even which clothing hues will look the best.  This information is so often underrated and overlooked. Once you find out…

Erin Steinhart knew she wanted to do hair since she was a little girl… and at age 27 she finally decided to follow her passion. Like many of us who have passions that do not require a college degree, Erin was turned away from hers because of what society deems as the “right” way to…

Deciding your future can be tough.  Especially when you’re young. There are so many options, so many schools to choose from.  And from that vantage point, decisions can feel quite overwhelming.  I had the opportunity to talk with one of our Aveda Institute alumni about her road to trade school. When it comes to college,…

What did the therapist say to the cosmetologist? “How do you get your clients to open up like that?” I bet you thought there was a joke coming at the end of that, but no, that was a real question and conversation a cosmetologist had with a licensed professional therapist out in New York.  This…

A story and experience we are so excited to share! Recently members of our Aveda Institute Des Moines team and greater beauty group attended the 2019 Professional Beauty Association North American Hairstyling Awards (NAHAs), where FOUR of our very own Aveda Institute Des Moines Alumni were either nominated as finalists or involved in the creation…

The Aveda Institute Des Moines is known for being a center for learning and developing technical skill in the areas of cosmetology, esthiology, and massage therapy (#ofcourse), however, we are also proud to be known for creating programs and developing opportunities beyond the chair and therapy room. Our Earth and Community Care Team, a group…

We are very excited to announce we took top honors this year in the 2018 AVEDA Institute Educator Competition! This is a national makeover competition available to all Aveda Institutes and this is the second year in a row our team received 1st place. Isn’t the transformation amazing? Color by Adrienne Vezina Cut & Style…

One thing we love about the beauty industry is you can take your skill set anywhere! Studying our programs in Iowa does not mean you have to practice solely in the state — once you complete the required amount of hours and exam certifications required by the state you want to practice, you can technically…

Part of the AVEDA mission includes caring for the world we live in, and it comes as no surprise that we dedicate an entire month to focus on fundraising initiatives for our planet. This year the Aveda Institute Des Moines is excited to host an annual Earth Month Open House & Guest Appreciation event to…

We are so proud that two of our very own Aveda Institute Des Moines Educators, Adrienne Vezina and Esther Vander Waal, recently traveled to New York to style hair backstage this February for the Fall/Winter 2018 New York Fashion Week. Adrienne and Esther were the Aveda 2017 Educator Competition Winners and this honor was part of their…