March 15, 2023
Refresh Your Color Without Compromising Your Hair
Spring has sprung, and like the flowers, your roots might have some new growth, too (if slightly less colorful). Luckily for you, our Aveda color professionals are ready to help give your style the refresh you need, and Aveda custom hair color is perfect to help you to achieve that perfect look–whether that’s touching up your signature style or trying something brand new.
Let your Hair’s Health Shine
It’s 2023 and you no longer need to choose between healthy hair and amazing color. At Aveda Institute Des Moines, we use Aveda’s Full Spectrum color line which does away with harsh chemicals and instead uses plant science to achieve rich, dimensional color that lasts. Aveda Full Spectrum is 93% naturally derived and 100% vegan, with certified organic essential and botanical oils to enhance conditioning and shine.
The Earth Benefits when you Choose Aveda
When you come in for your color experience, you can rest easy knowing we are doing our part to protect the world we share. Our color is vegan, cruelty free and Leaping Bunny approved. The formulation process uses 100% renewable energy. Even the packaging goes the extra mile to be sustainable with tubes made from recycled materials.
Radiant Color that Lasts
Aveda color is fully customizable so we can achieve whatever color goals you may have, from lush natural shades to vibrant fashion colors, to that iconic bombshell blonde. And the best part: it’s virtually damage-free and helps to condition hair and give you radiant shine.
Aveda color is also fade-resistant – even for those fickle reds – and can fully cover or blend away greys like magic. You can choose between our Demi+ line for a semi-permanent color that lasts up to 15 washes, or our permanent formula that can last between 6 to 8 weeks. If you’re unsure of the formula being used, ask your color specialist and they will be able to recommend the perfect formula for your color and maintenance goals.
Quick Tips to Prolong Your Color
Although Aveda color is formulated for optimal penetration of the hair shaft to resist fading and enhance the life of your color, some fading over time is natural. There are several ways to make your color last longer, but here are our top tips for keeping that look fresh:
- Wash your hair in cool water. Just as heat opens your pores, it also opens the hair follicle, releasing the color. If you can’t handle that much cold water in the shower, try washing with lukewarm water, and then flip your whole head over for a cold-water rinse to seal in the color.
- Protect your hair. Both heat styling and the wrong products can strip your hair, so we recommend you use a thermal protectant when blow drying and styling your hair like Aveda’s Heat Relief Thermal Protector & Conditioning Mist. It protects your hair up to 450 degrees while conditioning for extra softness and shine.
- Use color-conscious shampoos, conditioners and treatments. We love Aveda’s Color Control Shampoo and Conditioner. These sulfate-free products are specifically formulated to reduce color wash-out while keeping your hair soft, bouncy and hydrated. The Color Renewal Color & Shine Treatment is a nourishing masque that subtly deposits color to refresh, restore and enhance shine.
- In-between full color appointments, ask your stylist about a glossing treatment which can refresh your color and shine and be done right at the shampoo bowl as part of your wash and cut.
We are so excited to brush off winter and step into spring with you! Make sure to book a color consultation by clicking here or call the salon at 515-224-5244. And to learn more about any of the products we recommend, shop our virtual store here.
Together, we can really get to the root of your new look! Pun fully intended. 😉